A couple months ago after releasing Contour, Nigerian music superstar Joeboy is in dancehall mode on his latest single Likkle Riddim which is out on all DSPs from emPawa Africa. Likkle Riddim is set to appear on Joeboy’s forthcoming second album, coming early next year.
The track is a deft blend of African and Caribbean vibes that’s sure to get waistlines moving from Lagos to Kingston. It combines Joeboy’s patois-inflected lyrics and a soulful riddim from P.Priime (whose clientele includes Olamide and Fireboy DML) for an all-out basement party banger.
Joeboy is not a stranger to the island influence as in his 2021 smash hit, Sip (Alcohol), he infused Jamaican patois. In Likkle Riddim, the singer takes a more explicit trip to dancehall while narrating an intimate dancefloor encounter like a true gyalist.
“I was in a hotel, called P.Priime and said pull up on me, let’s make some music,” Joeboy recalls of the song’s origin. “It’s about trying to have fun. It’s just a cool, dancehall-party, good-vibes, move-your-body kind of song.”
With over 1 billion streams of his music, Joeboy is one of today’s most successful African recording artists. Bursting on the scene in 2019 with Afropop hit records Baby and Beginning, he released his critically-acclaimed debut album, Somewhere Between Beauty & Magic, in February 2021.
His line of hits has continued with Sip (Alcohol), which has racked up over 500 million streams since its release last autumn and Contour, which was recently named BET Soul’s ‘Vibe of the Week’. Joeboy was among two African artists added to YouTube’s Foundry Class of 2022, which counts Rosalia, Dua Lipa and Tems as alumni.