Nigerian music superstar, Joeboy has shared the official video for his latest single, the dancehall-inspired afrobeats banger, Likkle Riddim.
Director T.G. Omori (who has worked with Burna Boy, Wizkid and Asake) steers the frenetic, color-rich visuals, which take inspiration from the classic dancehall videos of the 1990s and 2000s, bringing them into 2022 by way of Lagos, Nigeria.
Nigerian beatmaker P.Priime (who has worked with Olamide and Wizkid) produced Likkle Riddim and the track is set to appear on Joeboy’s forthcoming sophomore album Pon Deck, scheduled for the 1st quarter of 2023.
“The song sounds like good vibes,” Joeboy described the track. “The video is inspired by those good vibes, plus a lot of color and the Jamaican dancehall influence on the song.”
His hit song Sip (Alcohol), has racked up over 400 million streams in over a year, and Contour, was recently named BET Soul’s “Vibe of the Week.”
Watch Likkle Riddim here