Knorr Celebrates Adekunle Gold’s Homecoming Album, “Fuji!”

We all grew up with the unmistakable taste of Knorr in our Sunday stew, smoky jollof rice, and the meals that bring everyone together. It’s the flavour that feels like home, woven into the moments that define us.

On October 10th, 2025, Knorr brought that same essence to life at Fuji Reignited, a night of food, music, and art at The Sphere, Lagos, alongside Adekunle Gold and Victor Ehikhamenor.

The event celebrated Adekunle Gold’s new album Fuji, with Knorr curating meals inspired by his music and the vibrant culture that fuels it. Each dish echoed the rhythm of the songs: rich, layered, and deeply Nigerian.

When Adekunle Gold finally took the stage, the energy shifted. Performing new hits like Don Corleone, Coco Money, and Many Many People, alongside timeless favourites such as Ogaranya and Pick Up, he turned the evening into a soulful journey through sound and memory.

Speaking on the collaboration, Damilola Dania, Food Demand Creation Lead, Unilever Nigeria Plc, said, “Knorr has always been part of our everyday lives, from our kitchens to our celebrations. This collaboration with Adekunle Gold and Victor Ehikhamenor was about celebrating the things that make us who we are: our food, our art, our music, and our culture.”

For Adekunle Gold, Fuji is a love letter to his roots. “Fuji is one of the Nigerian sounds I grew up on and fell in love with,” he shared. “Working with Knorr made this moment even more special because it feels personal. Growing up, I was always sent to buy Knorr Chicken cubes, and that memory stuck with me. So, when I say, “O dun bi Knorr chicken” in Don Corleone, it comes from a real place. This collaboration feels like coming full circle.”

Victor Ehikhamenor added his artistic touch to the celebration, creating a special artwork inspired by Adekunle Gold’s Fuji album and Knorr’s deep Nigerian heritage. Unveiled in an intimate gallery space, the piece reminds everyone that our culture lives on through sound, art, and the meals we share every day.

Fuji Reignited was a reminder that Knorr has always been part of Nigeria’s story and will continue to be part of its future. Because Knorr is not just in our food; it’s in our homes, our stories, and our culture.