In October, Nigeria marked 60 years of independence. Following up from that, Malta Guinness, the premium malt drink, celebrates 30 years of providing Nigerians with nourishing goodness.
To commemorate it, Malta Guinness has put together exciting activations to showcase its core brand values by spreading goodness, energy, and fuelling the CAN-Do spirit of Nigerians. These specially packed activations will run from November to December, with an anniversary theme, ’30 years of Bustling with Goodness”.
Ifeoma Agu, the Senior Brand Manager, Adult Premium Non-alcoholic Drinks, Guinness Nigeria said “For three decades, Malta Guinness has celebrated Nigerian culture and tradition and this campaign tagged ‘Bustling with Goodness’ is our token of gratitude to everyone who has been a part of our incredible journey. With these activations, we hope to renew our commitment to celebrating Nigerians and sharing goodness with our consumers.”
The highlight for the anniversary celebrations is the Malta Guinness Goodness Plan, an initiative to surprise unsuspecting shoppers, bystanders, consumers, and communities with exciting gifts and branded merchandise. This rich and extensive celebration will be thoroughly refreshed with the great taste and vitality of Malta Guinness.
The brand will also launch a series titled ‘Journey to Greatness’ to tell the stories of inspiring Nigerians who have enjoyed the goodness of Malta Guinness on their greatness journey. The 6 episode series showcases the journey of talented individuals from various fields, telling their stories of trials and truths as well as the significant role of Malta Guinness in their growth, development, and careers.