Leading Cognac brand, Martell has a new campaign film called A Standout Swift Story under its “Be The Standout Swift” campaign. Featuring the brand’s global ambassador and Afrobeats superstar, Davido, the short film showcases the audacity of the superstar and sheds light on how he challenges the status quo.
Inspired by Davido and Martell’s shared purpose of redefining conventions and paving the path for others, the film celebrates the superstar’s resilience. The film also pays homage to Davido’s mantra ‘We Rise By Lifting Others’ by featuring members of his team who have reached global recognition due to the superstar’s impact.
Talking about the short film, Davido says being A Standout Swift Story allows him to pay tribute to the legacy he has created in not just the music industry but his communities as well.
In his words,
“My mission is to show the new generation that the possibilities are endless, and I hope that the ‘Standout Swift Story’ inspires people to pave their path and challenge the status quo, not just for their benefit but for the benefit of those around them”.
A Standout Swift Story also celebrates the shared legacy between Davido and Jean Martell, who founded the great cognac house in 1715. To learn more about “The Standout Swift Story” follow @martellnigeria on Instagram, YouTube and Twitter.