Martell is delighted to announce the continuation of their partnership with singer-songwriter and
record producer, Davido, as an international ambassador of the House. Started in April 2021, the successful collaboration is based on shared values. Davido and Maison Martell are pursuing the same goal: opening the way for the future generations and encouraging each within their own creative field. Maison Martell and Davido are toasting their long-standing friendship with the release of Exclusive Blend, a prestigious, bespoke cognac created for Davido by Martell Cellar Master Christophe Valtaud, to celebrate the continuation of their partnership.
The Martell x Davido Exclusive Blend is a one-of-a-kind cognac incorporating eaux-de-vie from 1992, the year Davido was born. This timeless blend reflects Davido’s vibrant, generous personality with its strikingly round, smooth sensation on the palate and distinctive aromas of honey and cocoa, balanced by ripe fruit and tobacco. Its deliciously long finish is marked by notes of candied orange, sweet spices and rancio.
Created in extremely limited quantities by Christophe Valtaud, Maison Martell’s Cellar Master, this exceptional cognac is not for sale. Davido will share this symbolic moment of his life by gifting it to his close friends.
This exciting creation further cements Maison Martell’s close ties with Davido, whose inspiring
success and vibrant personality epitomise the House’s spirit of daring and freedom.
“We are thrilled to continue the partnership with Davido. It has been such a successful collaboration so far, but we still have so much to do. We can’t wait to write the rest of the story. We are very grateful to Davido for sharing the same passion for the cognac and to be fired by the same creative energy as Maison Martell”, says Cesar Giron, CEO of Martell Cognac.
“I am so excited to continue this incredible adventure with Martell. It has been an amazing two year adventure, discovering more about the House, about the cognac. I feel so honored that Christophe Valtaud created this Exclusive Blend for me. We rise by lifting others, this is a key value both Martell and I share. The best is yet to come” comments Davido.