Martell VS and Blue Swift Have a New Look. Here’s What That Means for Your Next Order

If you’re ordering a bottle of Martell VS or Martell Blue Swift today or in the coming months, you might notice something different. Martell has introduced refreshed bottles for both expressions in Nigeria, marking a new chapter for two of the brand’s most recognisable variants. While the packaging has evolved, the liquid inside remains exactly the same, preserving the quality and smoothness that have defined Martell for more than 300 years.

The new bottles bring a more contemporary presence to the brand while staying true to the identity Martell has built since 1715. Martell VS remains a Very Fine, Very Special Cognac, while Martell Blue Swift retains its distinctive character, born in Cognac and finished in Bourbon casks. It is a refresh that modernises the look without changing the experience consumers already know. Blue Swift’s distinctive Bourbon finish and character remain central to what sets the expression apart, while the new bottle gives it a fresh presence for a new generation of Martell consumers.

If you come across both the previous bottles and the refreshed ones over the next few months, that is completely expected. As the rollout continues, both versions will be available across retail outlets, bars and lounges during a transition period. The refreshed design represents Martell’s new visual identity, while the quality and taste remain unchanged. The launch is supported by a nationwide campaign spanning outdoor advertising, digital platforms, traditional media and creator collaborations, ensuring consumers encounter the new look across the spaces where they engage with the brand. Whether you’re picking up a bottle for a celebration, ordering one at your favourite lounge or discovering Martell for the first time, the experience remains the same. The bottle may have changed, but the iconic smoothness remains.

The refreshed Martell VS and Martell Blue Swift bottles are now available across Nigeria. Look out for them at your favourite outlets and follow Martell’s creator collaborations through the Make It With Martell campaign as it rolls out nationwide. Established in 2012, Pernod Ricard Nigeria is a member of the Pernod Ricard Group, a global leader in the spirits and champagne industry. The company combines traditional craftsmanship with world-class brand building and international distribution. Its portfolio spans premium and luxury brands including Inverroche Gin, Absolut Vodka, Ricard Pastis, Ballantine’s, Chivas Regal, Royal Salute, The Glenlivet Scotch whisky, Jameson Irish Whiskey, Martell Cognac, Havana Club Rum, Beefeater Gin, Malibu, G.H. Mumm and Perrier-Jouët Champagne.

Pernod Ricard Nigeria is committed to the long-term development of its brands while respecting people and the environment and fostering a purposeful, inclusive and responsible culture of authentic conviviality.

Founded in 1715 by Jean Martell, the House of Martell is the oldest of the great cognac houses and a symbol of audacity, mastery and refinement. For more than three centuries, Martell has celebrated those who dare to move differently, guided by curiosity, courage and the pursuit of excellence. At the heart of the House stands The Swift, Martell’s enduring emblem of freedom, vision and forward movement. It represents a commitment to rising above convention and continually redefining refinement. From the iconic Martell XO to the boundary-breaking Martell Blue Swift, every expression reflects a legacy of craftsmanship and an invitation to live boldly, purposefully and with audacity. For more information, visit Martell’s official website or follow @martellnigeria.