Native Records Unveils Odumodu Blvck As Its Debut Act

Following their joint venture partnership with Def Jam, NATIVE Records, the music division of NATIVE Networks, has announced Odumodu Blvck as its first official act.

NATIVE Records made the announcement yesterday after Odumodu Blvck finally released his highly anticipated single, Picanto. The record label which embodies the tagline “see you tomorrow” announced on their official Instagram account that tomorrow was finally here. In a post the label wrote, “Tomorrow is here. Welcome to the family @odumodublvck.”

The NATIVE Records announcement didn’t come as a surprise because for the past few weeks leading up to the release of Picanto, Odumodu Blvck and Teezee, who is one of the co-presidents and co-founders of NATIVE Networks, have been spotted together many times and teased a potential partnership with a short video they shared on Instagram. 

Speaking about the new Picanto record that serves as the beginning of a fruitful relationship with NATIVE Records, Odumodu Blvck says “When you see someone on the road in a Picanto, you may think you can bully them or push them off the road, but this song is for the people out there who come from humble beginnings but have a solid mind. We will conquer, despite what you may think of us. Our time is now.”

The joint venture partnership between NATIVE Records and Def Jam comes a year after Tunji Balogun assumed leadership of the American label, which began its African subsidiary in 2020 and currently counts Stonebwoy, Stogie T, Cassper Nyovest, Nadia Nakai, Nasty C, Tellaman, and Vector among its roster of talented musicians.

Balogun has had a lot of commercial success and was instrumental in spearheading the careers of renowned artists like Wizkid and Tems, who have been at the forefront of pushing the African sound to the forefront. In their joint collaboration, both companies with use their years of expertise and acumen to develop African talent and place more African artists in the global music stratosphere.