You’ve heard about many Nigerian podcasts and podcasters; you love some of them while you despise or are indifferent about others. While it’s taken podcasts a while to break into the Nigerian entertainment and content consumption scene, podcasting is not an entirely novel phenomenon. Even though we weren’t aware of the fact, many talk shows we watched on TV and YouTube could have easily passed as podcasts too. As new podcasts continue to spring up and the Nigerian audience adjusts to accept and welcome the style of content, there are companies and early investors driving the growth of some of these podcasts: they’re known as podcast networks.
A podcast network is like a music label. They invest in a new podcast show and host, help them get off their feet and attract an audience and sponsors, with the hopes of recouping their early investment when the show becomes profitable (which is dependent on a number of factors). The same way a label scouts for artists to invest in and develop is the same way podcast networks scout for new shows to develop and invest in.
Sometimes a creator who has a viable idea for a show approaches a podcast network, which has the ability to distribute and promote on a large scale, to partner with them to bring the show to life.
There aren’t a lot of podcast networks in Nigeria, that’s why in this article we’re spotlighting these Nigerian podcast networks and the amazing content they create and sponsor.
Eggcorn Digital
Eggcorn Digital is an independent creative marketing agency that operates out of Lagos and London. They specialise in the creation of online & social content and eCommerce growth. Eggcorn Digital are involved in content creation, artist development, brand strategy, influencer marketing and more. They currently produce a variety of podcasts including Tea With Tay, I Said What I Said, Spit Or Swallow, Me Her And Everything Else, Girl To Woman, Feminine Expressions, and Jess Finesse Presents.
Madeaux Africa Network
Describing themselves as the home of urban African entertainment and culture, Madeaux Africa Network is a content and podcast network. It was founded by Wande Thomas and has been operating for a few years now. The network is home to a variety of shows and podcasts including Low Key Relatable and Menisms.
Pulse Podcast Network
Owned by Nigerian media company Pulse Nigeria, the Pulse Podcast Network was launched in 2021 with three shows; Terms and Conditions, Women Talk Sex, and Life In Naija. Their most popular podcast Terms and Conditions discusses worthy culture-related conversations with insights and varying perspectives. It is hosted by Melody Hassan of City FM, Excel Joab of Boomplay and Pulse Nigeria’s Motolani Alake.
Glitch Africa
Glitch Africa is a fast growing content production outfit that aims to redefine the way content is created, produced and distributed. Their in-house content studio, Glitch Africa Studios, is responsible for the production of a number of podcasts including Honest Bunch, Surviving Lagos, and Rants Bants and Confessions. These podcasts are interview based conversational shows that either educate, entertain, or shake tables.