Nigerian Tech Start-up, Babymigo Listed Among TIME’s Genius Companies In 2018

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Every day, approximately 830 women die from preventable causes related to pregnancy and childbirth and 99% of them in developing countries such as Nigeria. Hence, the birth of Babymigo, a response to maternal and child mortality.

Founded by Adeloye Olanrewaju in 2017, Babymigo is an online community for mothers equipped with an SMS subscription service for pregnant women that informs them of prenatal appointments and their babies’ development. It also connects expecting mothers and with information, medical experts, services, and helps young parents live healthier lives and make informed decisions.


With Olanrewaju’s authentic idea, Google offered his team a grant of $10,000 through its Africa Launchpad Accelerator platform, earlier this year. This made Olanrewaju financially capable of bringing Babymigo.Com to life, co-founding it as an online community that connects mothers-to-be with information, medical experts, services and other parents. In addition, TIME adds the app has been downloaded 30,000 times and its mobile-friendly website has 90,000 registered users —most from Nigeria, with the rest from Sub-Saharan Africa”.

Babymigo, amidst Kenya’s BRCK and Ona, Ghana’s Bitland, and South Africa’s AgriProtein, for TIME’s  “50 Genius Companies of 2018”, alongside Fenty Beauty, SpaceX, Singaporean Airline, Netflix, Apple, Amazon, Netflix, Nike, Dominos, Paytm, Slack, Pinterest.

See full list HERE.

Photography Credits: Babymigo | Time

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