Freeme Music’s debut artist, Ninety, emerges at a time when the Afrobeats genre is evolving with Millennials and Gen Z shifting specific themes and styles of traditional genres. As the genre becomes a much more fuller and richer type of sound with better lyrics, better production, varying delivery styles, and the likes, Ninety is set on establishing himself as a musical mainstay from Port Harcourt to the world. Formerly known as Ninety6, Ninety identifies as an Afro-Fusion artiste, blending Pop, RnB, Dancehall, and Reggae into a flawless hybrid. His first official single, Touch & Follow off his soon-to-be-released debut EP, Rare Gem, is reflective of his progressiveness and that of the industry.
Following the plot of periodic love affairs, Touch & Follow is a gentle mid-tempo production that gives a vocal account of a young lovestruck man and his object of affection who has made him obsessed. In literal terms, the title is associated with hypnosis and supernatural manipulation, forming the metaphorical concept of this Echo The Guru produced single. Like every young adult male, Ninety is fully aware of the potential disaster that his feelings could bring but on the track, he affirms his willingness to risk it all for his muse.
Both dramatic and beguiling, Ninety, whose voice is sultry, yet gravely and distressed in the way he deploys his sound delivers an almost perfect sensuous Afro-pop standout that is sure to get listeners moving, a laudable attempt at a grande debut.