Hot on the heels of building some serious heat with their huge singles Unruly with Meekz, Ride with North London rap act Nines and most recently the Amapiano influenced Nella Rose, today the trailblazing, six-piece east London, Afro-fusion collective NSG today release their highly-anticipated debut album AREA BOYZ.
Coinciding with ‘10 Years of NSG’ as the undisputed pioneers of the vibrant Afroswing genre which has dominated charts and speakers over the past few years, the 19-track visual album offers 16 previously unheard songs, some of which feature collaborations with Cameroonian-American breakout star Libianca and long-time collaborator JAE5 on the album’s new single Tonight, Nigerian new risers Seyi Vibez and Odumodublvck, Ghanaian Hip-Hop act Sarkodie, French rapper MHD and UK homegrown acts Aitch and Tion Wayne. Made-up of mini music videos for each track, the cinematic Kevin Hudson-directed visualiser chronologically tells the story of the album.
With Executive Production from 4Play and further production from the likes of BGRZ, Rise N Shine, Diztortion, Legendury Beatz and Steel Banglez, the album is set to showcase the group’s one-of-a-kind artistry and sound which blends their signature fusion of laidback Afrobeats, UK and US Hip-Hop, tropical Caribbean inflections and Amapiano and has helped them to garner a staggering amount of streams across their releases and earned them a UK Top 10 and a slew of Top 40 hits and will no doubt catapult them to an international scale.