Bringing an early taste of the summer with their first release of 2023, the six-piece East London, Afro-fusion collective NSG have teamed up with Manchester rapper Meekz for their brand new single and visual Unruly.
Set to be one of the most exhilarating collaborations of the year, the addictive track is yet another masterclass in NSG’s innovative fusion of sunny, laidback Afrobeats with UK and US Hip-Hop and tropical Caribbean inflections, which has helped them to garner a staggering amount of streams across their tracks and visuals and earned them a UK Top 10 and a slew of Top 40 hits – and is coupled with an explosive verse from Meekz, one of the industry’s most rapidly rising stars.
The single is accompanied by a football-themed visual that was shot between London’s Emirates Stadium and Manchester and features cameos from the likes of Not3s, One Acen, Troopz and Kelechi.
Speaking on Unruly, NSG said:
We’re back, this is the first part of the major campaign to make AfroSwing great again. This is Unruly, a special groove for the unruly ones and the ruly ones. Grab your drinks, toast up, summer’s here, Unruly‘s here and that means NSG is here.
The single comes hot on the heels of NSG’s recent tours where they took their one-of-a-kind live performances to sold-out venues across Europe, Africa and most recently Canada. Best described as a brotherhood, members Kruddz, Mxjib, Mojo, OGD, Dope and Papii Abz dominated 2021 with the release of their Headliner EP which featured collaborations with Mist, Patoranking and long-time collaborator JAE5 and performances of their summer smash hit Petite – including that year’s MOBO Awards.
Already consistently bringing major heat to the UK underground scene before bursting into the mainstream with their 2019 summer hit Options, which peaked at #7 on the Official UK Charts and the #1 spot on Spotify’s UK Viral Chart, and a subsequent string of infectious releases including OT Bop, Lupita and Kate Winslet. Building on their runaway 2020 successes – including the pinnacle release of the mixtape Roots which NME described as a project that “lives up to their chart-topping reputation,” making history as the first act to hit the #1 spot on the Official Afrobeats Chart, winning Visual of the Year at the return of the MOBOs, as well as the impactful launch of staple The Area Bar in Accra, Ghana – NSG continue to strive to shine in their own lane while pushing forward the Afro-inspired cultural scene they have passionately helped to pioneer.
Confirming their plans for global domination, NSG say “we’re not looking at a United Kingdom thing, we’re looking at a global thing.” – and with over 730 million streams under their belts, sold-out tours across the world and more new music set to be released throughout the year, they are already well on their way.
Watch the video of Unruly here: