In an era like this where Digital Marketing is the fastest form of Marketing, Social Media platforms are the surest and fastest means of talent sharing, judging and recognition. The phenomenon of virality on these platforms including Twitter and Instagram is not limited to the recognition of talent that results in temporary fame but these days, hard headed artist(s) pave the way to major victories with viral clips showcasing their various talents. In 2017, at Wizkid’s final concert of the year in Nigeria, young Ahmed broke through the tough shell which is the Nigerian music industry in a major and unfounded way no one really has before. The confidence which egged him on to climb the stage and perform with one of Africa’s biggest stars has become an inspiration to others who are now utilizing the diffusional factor of social media and sharing their art relentlessly.
Weeks ago, Picazo; the forerunner of the onslaught of record deals signed last week onto Olamide’s YBNL Label, seized the opportunity, budding artiste; Chinko Ekun blessed his fans with the instrumentals for his recently released hit single; Able God which features former YBNL Rapper; Lil Kesh and Zlatan by going hard with zesty punchlines delivered in his native dialect over the catchy instrumentals in a video which he shared on Twitter. Same video that launched him to a pedestal lots of upcoming artistes struggle to get on.
..I decided to jump on this instrumental ..🚀 🚀 Oya rate me@PicazoRhap 🔥 🔥
— Picazo rhap (@PicazoRhap) October 10, 2018
Picazo’s addition to the record label led to a slew of other deals that have safely captured similar talent in YBNL’s net; Yomi Blaze; who previously roamed the Industry but didn’t snag any recognizable spot and a spanking single in form of an in-house Cypher titled Juju Guns and Roses which finds the two new artistes; Picazo and Yomi Blaze and two others; Davolee and Limerick who are not so new additions to the YBNL family going toe to toe with gritty bars over chopped and screwed instrumentals produced by Pheelz.
The icing on the cake was the announcement of a collaborative effort in form of a joint mixtape; a wave, artistes in the Nigerian music industry are now jumping on. Olamide has readied an exquisite armory and the Rapper is wasting no time in utilizing his newly acquired weapons to launch sonic missiles in the Nigerian music industry. Indigenous Hip-hop has been lagging as a genre in the Nigerian music industry, however, with the addition of these raw talents, there should be a positive switch up in the nearest future.