Afrobeats street sensation and leader of Zanku Records, Zlatan Ibile, has released a new single titled Omo Ologo on 10th March, 2023. Rendered in a code-mixing of Pidgin English and Yoruba, the song chronicles his journey to success and his newfound glory.
Zlatan, who refers to himself as Omo Ologo, uses his own personal story of breaking into the mainstream music scene to illustrate this point, highlighting his journey from humble beginnings to winning the AFRIMMA for Best New Act in 2019. The new single talks about his adversaries who didn’t believe in his potential, but in spite of them, he has come a long way and attributes all glory to God.
The song’s hook “omo ologo, to ba ti ri mi o romo ologo” which means “glorious child, when you see me you see glory” resonates with the message of the song. Zlatan also gives words of advice to listeners, encouraging them to work hard, make their money, and take care of loved ones. He emphasizes that one’s background does not necessarily determine their future as long as they believe in themselves and remain dedicated to their goals.
The intended message of Omo Ologo is one of hope, resilience, and perseverance. Zlatan’s story and journey serve as an inspiration to anyone who has faced setbacks or obstacles in their pursuit of success. The upbeat and catchy nature of the song adds to the positive and uplifting message, making it a palliative for depression.
The use of Yoruba in the song is particularly significant as it showcases Zlatan’s roots and cultural heritage, emphasizing the importance of staying true to one’s identity and background. The incorporation of some lyrics in Pidginized English makes the accessible to a wider audience in his homeland, regardless of social class.
The release of this song is yet another milestone in Zlatan’s already impressive career, as it rouses anticipation as to whether an album is around the corner.
Listen to Omo Ologo here: