The active engagement of young Nigerians on social media platforms like Instagram and TikTok has given rise to a new generation that values trends and style. They have a strong desire for high-quality personal grooming products to keep up with the changing fashion and lifestyle trends. They are consciously investing in enhancing their appearance, recognizing the importance of looking good, especially to attract the attention of their online fans and followers. Young Nigerians are also leaning towards convenience, preferring user-friendly devices for at-home use rather than visiting a salon. This not only saves them time but also reduces costs associated with salon or barbershop visits.
oraimo Nigeria, renowned for its technical innovation and commitment to offering top-notch smart-tech solutions, has shifted its focus to address the various challenges in the personal care market in Nigeria. As the leading accessories brand in Africa, they have recently introduced their grooming series, poised to dominate the personal care market, much like their current success in the accessories market.
At the top of the lineup is the oraimo Smart Clipper2, a cordless hair clipper designed for professional use, boasting an impressive 150-minute working time. Equipped with high-precision blades and accompanied by four guided combs, it caters to all hair types. What sets it apart is its intelligent digital display, allowing users to easily monitor battery levels.
Included in the new oraimo grooming series is the oraimo Smart Trimmer 2, a versatile all-in-one trimmer suitable for beard, head, body, and facial hair styling, as well as other trimming requirements. With a high-performance motor, its steel blades maintain sharpness throughout the grooming session. Additionally, it features a speed adjustment button and a travel lock function to prevent accidental activation while in luggage.
Another equipment in the oraimo grooming series is the electric shaver, known as the oraimo Smart Shaver2s. As the name implies, it functions as both an electric and cordless shaver. This device boasts dual ultra-thin razor and net 3D floating razor heads, ensuring a comfortable shaving experience. With a high-performance motor and a magnetic razor head, it offers a top-notch shave. Notably, it is IPX7 water-resistant, has a 90-minute charging time, and boasts an appealing, sleek design.
The oraimo grooming series is tailor-made for African consumers, boasting a robust and high-powered motor, swift charging through oraimo’s AniFastTM Technology, extended usage duration, and ergonomic enhancements that elevate the grooming experience, all backed by a 1-year warranty in Nigeria!
In contrast, other clipper brands available in the Nigerian market, such as Kiki New Gain, Kemei, Walh, Philips, and Braun, offer some similar features to the oraimo grooming series but fall short in terms of battery longevity and overall durability when compared to the oraimo brand.
One of the standout features setting the oraimo grooming series apart is the ingenious oraimo AniFastTM Technology, which intelligently identifies charging protocols to provide the fastest possible charging. For instance, while the oraimo grooming series only requires 2 hours of charging to deliver an impressive 150 minutes of usage, the Kiki Gain and Kemei clippers demand 4 hours of charging to achieve a similar runtime.
The pricing of smart clippers can vary based on their features and functionality. While the Kiki New Gains model remains the most budget-friendly option, it may not offer the same level of functionality or user-friendliness. On the other end of the spectrum, the Walh and Braun brands stand out as the most expensive choices in the market. Among these options, the oraimo grooming series provides the best value for customers’ money, offering a compelling combination of performance and user-friendly features.
Previously, consumers seeking personal care products encountered various challenges, including availability, performance, and device compatibility. The oraimo grooming kits effectively address these issues by delivering high-performance, user-friendly solutions that are readily accessible through the official oraimo E-shop. With Nigeria’s vast population of over 200 million people, there is a substantial customer base increasingly interested in hair care products. Thanks to its numerous product benefits, the oraimo grooming line is steadily gaining popularity and recognition, particularly for its self-sharpening stainless steel blades, AniFastTM technology, and the added bonus of a 1-year warranty available to customers nationwide.
oraimo Nigeria is actively engaged in gaining a deeper understanding of local preferences, cultural influences, and grooming practices through surveys and user interactions. This approach allows them to tailor their product offerings specifically to the Nigerian market. Furthermore, the brand has established partnerships with renowned barber shops in Nigeria, fostering community engagement and contributing to the growth of personal care electronics in the country.
The oraimo grooming series addresses common consumer concerns such as skin sensitivity, precise trimming, and convenience. By assisting customers in improving their personal hygiene and staying fashionable, it bolsters their self-confidence, enhances their personal style, and contributes to their overall well-being.
In today’s modern world, technology plays a crucial role in various aspects of our lives, including the personal care industry in Nigeria. The oraimo grooming series stands as a testament to technological excellence in this sector, characterized by innovative product designs and functionality. Its remarkable performance and durability set it apart.
Enthusiastic oraimo supporters can experience the transformative capabilities of the grooming series at the official oraimo flagship stores located in Ikeja City Mall in Ikeja and The Jabi Lake Mall in Abuja. Additionally, customers can conveniently make their purchases through the oraimo E-Shop (ng.oraimo.com) for swift home delivery. With this new release, personal care consumers in Nigeria can look forward to a new era of personal grooming excellence.