On December 22nd 2016, The NATIVE, a brand created to identify, analyze and champion the new culture, launched its website and print magazine through their first annual music festival (NATIVELAND Festival.) The NATIVE brand aims to work towards creating a constant dialogue between the underground and the mainstream, thus reshaping the face of popular culture.
Speaking on the brand, Founder of The NATIVE, Seni Saraki said, “Africa has been built on a foundation of censorship and conservatism from outsiders and within. Technology has gone a long way in the mission to eradicate this suppressive way of living. Africans have never had such a voice within their countries as they do now. Walls are being broken down, the youth especially now have a vocal input in the shape of the country culturally, politically and economically. This is our way of contributing and speaking out.”
Acts such as Burna Boy, Skepta, J Hus, YCee, Ajebutter 22, Maleek Berry, Boj, Fresh L, Teezee, New World Ray, Lateef Elmo, Kash, DAP The Contract, D-O, Isaac Umoren and many more graced the stage at Muri Okunola on the day and you can find pictures below courtesy of Chime CDA for Culture Custodian.