Pith Africa Launches Month-Long Pop-Up With BYD in Lagos

Nigerian fashion brand Pith Africa is set to stage its first-ever month-long pop-up in collaboration with Chinese automaker BYD, taking over the company’s sleek new showroom in Victoria Island from October 4 to 31.

The pop-up will transform the showroom into a cultural hub, showcasing Pith Africa’s signature collections alongside a calendar of immersive weekend events that merge fashion, music, film, and community. On display will be the premiere of Pith Africa’s new film, the unveiling of Second Time Around, a sustainable capsule line crafted from upcycled materials, as well as fresh product drops and exclusive customization workshops where visitors can personalize their pieces.

Music and nightlife will be central to the experience, with a curated line-up of DJ sessions and parties. Highlights include a PSS party with YOSA, which promises high-energy sounds and style, and a soulful closing event, “Soul Night with BYD,” designed to round off the month with rhythm and connection.

The showroom, located at Plot 642F, Akin Adesola Street, Victoria Island, will officially open its doors to the public on October 4 with a lively kick-off celebration running from 1 p.m. to 9 p.m., setting the tone for a month-long blend of creativity, sustainability, and cultural exchange.