Since her breakout on the African music scene, pop singer and songwriter, Amaarae, has been on a consistent rise, and her efforts have now been crowned with a signing by Concord Music Publishing and Immensum Music.
The partnership covers the Ghanaian-American artist’s entire back catalog and all upcoming works, including her 2023 album Fountain Baby.
Hitting the limelight with her remix of Sad Girlz Luv Money, which featured Kali Uchis, reached the Top 30 in the UK, New Zealand, and Switzerland. Since then, Amaarae has worked with various artists, including Stormzy, Baby Face, Janelle Monáe, CKay, Tiwa Savage, Kaytranada, Amine, and more.
With 5 million monthly listeners on Spotify, over 69 million global streams, and 16 billion views on TikTok, Amaare’s Fountain Baby has been winning acclaim from all over the world.
“I feel very much at home among Concord’s roster of stellar artists and I’m confident that the teams at Concord and Immensum will ensure my music is optimized in all the right global spaces,” said Amaarae, reacting to the deal.
In response, Immensum Music founder Koch Okoye said, “This deal for Amaarae is one we can truly call an accomplishment”
He added, “I remember watching her first video for Fluid back in 2018 and being instantly blown away by the creative merger of her unique vocal ability and visual expression. We had hoped to work with her instantly and have followed her career progression closely ever since. We’re all very happy to finally be playing on the same team.”
The deal is coming on the heels of Amaarae’s Fountain Baby tour in 2024, which will be stopping in a number of cities including New York, Los Angeles, London, Paris, Amsterdam, Chicago, Atlanta, Houston, and Toronto.