The inspiration for the “Lagos Weekender collection” came from a collaboration between Puma Nigeria and Davido, which included kitting Davido’s team in specially selected jerseys and Puma gear for Davido’s Lala music video. The just-released video, directed by Dalia Dias, featuring C-Kay, has been making a lot of waves since its release.
The Puma Nigeria team pulled outfits from the SS21 collection and titled it “The Lagos Weekender collection”. This collection was inspired by Davido and his team; the idea behind the collection is to shed more light on Davido’s love for people and to encourage team spirit. The Weekender collection portrays the typical Lagos weekend lifestyle. What do you wear on weekends? How do you dress to the gym? To play football with friend? Or watch football matches on the weekend at the bar?
The Launch was a four-day event, which started on Monday 3rd May 2021 with Davido hosting a Meet and Greet for his fans at the Puma Lekki store, where he signed Jerseys and gave them out to fans. After the signing, Davido went ahead and bought Pairs of Puma shoes for all members of his team.
On Thursday 6th May 2021, there was a private party at the Puma Lekki store to officially Launch the “Lagos Weekender × Pumass21 collection”. A long line of guests was in attendance including loyal customers, influencers as well as high profile new customers who bought most of the collection, while they ate, drank, and networked.
The event was supported by key sponsors; Bounce Radio Live who kept guests serenaded with good music, Eros and Gourmet went all out with their food menu, they had a variety of delicious meals on display, Bombay Sapphire stirred creativity with guests coming for more cocktails and painting a custom art piece that will be printed on one signature jersey for a giveaway.
The collection can be purchased at any of the Puma stores in Lekki, Ikeja, Ibadan, Enugu, and Abuja or ordered via www.thmixx.com