Alté, reportedly coined by music group DRB LasGidi from the word ‘alternative’, is a way of life that champions individualistic and non-traditional modes of self-expression. It is a phenomenon most prevalent among young Nigerians that emerged around 2007 — just around the time many young people in the country were gaining increased exposure to the internet — and has only recently begun to enter the mainstream media. With music and fashion at its core, Alté’s individualism is slowly empowering more young people in different practices to buck the traditions.
With this history at its core, Q21 Solutions, Nigeria’s leading corporate experience designers, is set to host the maiden edition of the ‘Alté Culture Festival’ in partnership with DSTV, Star Radler, Trace and Tiger Beer. Set to hold at Muri Okunola Park this Easter, 16th April 2022, the festival was established to epitomize and bring together like minds that appreciate and celebrate the Culture. The Alté Culture festival promises to be a celebration of the thriving movement within the Nigerian creative industry, from fashion to music to arts and photography. It is also a platform for small and medium scale creative businesses to showcase their work to an audience of over one thousand people to interact with.
With decades of experience in successfully executing several major events in Nigeria, such as AMVCA (Africa Magic Viewers’ Choice Awards), Jameson Connect, Martell House, Ladies of Laughter (LOL), Africa As A Platform (AAAP) just to name a few, Q21 Solutions is positioned to curate more entertainment-focused events that cater to the new generation of urban dwellers and digital natives, with the Alté Culture festival as a starting point. The full-on activity-packed event will feature several headlines and supporting acts that will set the stage ablaze with electrifying live performances.
Alté Culture Festival is supported by media partners: Clout Africa, Culture Custodian, Enjoy NG, Femme Africa, FOMO Lagos. Lost In Lagos, Lagos Weekender, Pulse and Red Edit Magazine. You can find general tickets here and participation enquiries can be via Instagram @alteculturefest or Email [email protected]