Gathering acclaim from his latest single Alone, Nigerian singer, songwriter, and producer, Kemuel has unveiled a captivating music video to emphasize the themes of the single further.
Shot in Oyo State, Nigeria, and directed by Cindy Ihua aka Director C, the retro-styled visuals for Alone spotlight the track’s narrative of love and regret while showcasing Kemuel’s performance prowess, and future star power.
“We were driven by a desire to intertwine the powerful emotions and scenic elements evoked by the song. Working closely with Director C, whom we deeply trusted to grasp our vision, and a dedicated 20-man crew, we searched for the best motorway scenery in southwest Nigeria, to curate a masterpiece that seamlessly merges a nostalgic, retro aesthetic with a narrative of bonding travelers,” Kemuel said, speaking on his inspiration for the video.
“The video captures both an encompassing love that ties wanderers together, and a portrayal of isolation without such connections, using things like a vintage car, classic styling, and a grained film look to encapsulate those emotions and tales from the road,” he added.
The Lagos-based singer and producer Kemuel stands out as a beacon of unadulterated skill and deliberate artistry in the middle of Africa’s musical renaissance, attracting the attention of audiences worldwide. Kemuel creates stories through his lyrics, accentuated by catchy melodies, merging elements of R&B, pop, and Afrobeats, engulfing listeners in a dynamic auditory experience.
He doesn’t just represent Nigeria, he magnifies it by incorporating the diverse cultural strands of his home state of Rivers. But Kemuel provides more than just music; he also creates an immersive experience and a place where people may find comfort, company, and tranquillity. Kemuel wants you to experience every note and emotion in his music, not simply hear it.
Cementing his place with his collaboration with African music heavyweights Olamide and DJ Spinall on their smash single, Bunda, fans can anticipate an unhinged catalog of high-caliber music as excitement for his sophomore EP grows.
Watch video: