The release of Shopé’s, RIKIKI EP in 2020, saw him embrace the duality of his cultural persona with a laudable degree of candor. Continuing with that theme of transparency, Shopé illustrates another dimension of his multifaceted persona, a stronger, more assertive side in the video for Tell A Man, one of the standouts off RIKIKI and a simple reminder that one’s patience and kindness are not to be confused for cowardice.
The song echoes a desire for peaceful and amicable resolutions but quips at the Shopé’s readiness to take the necessary means to resolve conflicts. Now, although more serious in its subject matter, nothing is to be found lacking in the music video’s sonic and visual qualities. Shopé stays true to the catchy, world-class Afro-fusion aesthetic, his audience has come to expect from him. He uses the austere theme to push the seriousness of his narrative.