Smirnoff, the world’s no. 1 vodka brand, teamed up with Lagos Cocktail Week to infuse the 2023 edition with a burst of flavours. Held at the Balmoral Hall of the Federal Palace Hotel in VI, Lagos on Thursday and Friday, 19th and 20th October 2023, the event celebrated Lagos’ rich cocktail culture. The versatility of Smirnoff Vodka was showcased for all to see. Guests were served tasteful mixes of Smirnoff vodka infused cocktails “Cosmo Capital”, “Eko For Show”, “Smirnoff Passion Martini” amongst others.
Smirnoff’s partnership with Lagos Cocktail Week emphasizes Smirnoff’s commitment to the power of the collective. Its latest WE DO WE campaign is built on the belief that when we come together, we create magic. The WE DO WE campaign will continue to evolve over the coming months, bringing the collective spirit to life through a series of events and partnerships spanning music, lifestyle, and entertainment, embedding Smirnoff in the heart and minds of our target audience whilst driving recruitment at scale.
