Fun was the night’s theme as Spanish fashion designer, Paco Rabanne unveiled its new feminine fragrance, FAME to a youthful, energized, stylish cheering crowd on the 11th of September 2022 at Alliance Francais, Lagos, Nigeria – the first market in Africa.
At the event, there were several picture spots and moments with an aisle of lights reminiscent of a proper celebrity red carpet to welcome guests. ‘The Heritage Room’ was available and at the end of it was a pink robust floral wall. Before the main event which had a 360 video booth against a pink glittery FAME wall was a fragrance bar where all in attendance could sample the latest fragrance.
The delectable host for the evening, Bolanle Olukanni was clad in a pink mini dress and finished off her look with a pair of sunglasses to match the FAME bottle. She welcomed the audience into a Paco Rabanne-themed room with the latest fragrance, FAME on display all around the room, with the main attraction for the night- the FAME robot (a life-size version of the fragrance) centre stage.
Following her welcome address, Bolanle invited the co-founder of Ella Afrique Linda Angelos to address the thrilled audience. Linda thanked the audience for honouring the brand’s invite, thanked her team and partners and proceeded to announce that this is the first market in Africa to launch FAME. She mentioned that Nigeria was chosen to share the spotlight with other countries that are also currently launching FAME globally because they outperform other African markets.
Linda invited her Portfolio Manager, Edith Mahachi to the stage for a speech. Edith echoed Linda and the brand’s excitement to have launched in Lagos first and encouraged the effervescent audience to engage with the life-size robot while colourful hor d’oeuvres, champagne, cocktails and desserts made their way around the room.
FAME features a star-studded cast of notes that have never played together in a fragrance before – lush, succulent mango, delicate, airy, exceptionally pure jasmine, addictive, sensual, creamy incense. The perfumers behind the scent are some of the industry’s hottest names; Dora Bagriche, Marie Salamagne, Alberto Morillas and Fabrice Pellegrin who pooled their creative geniuses and peerless know-how to deliver this groundbreaking scent.
Embodied by a true icon, young American Actor, Elle Fanning, the FAME woman is the essence of Paco Rabanne’s femininity. As radiant, self-confident, and multi-faceted as the couturier’s iconic muses, as ultramodern today as ever.
Playful, Sensual, Empowered & Irresistibly Parisian. She’s an icon. She’s a star. She is FAME- the covetable new feminine fragrance by Paco Rabanne.
Available in all Essenza stores nationwide. #ClaimyourFame #FamebyPacoRabanne @pacorabanne