TENI Joins Forces with Mama Joy — A Bold Celebration of Nigeria’s Strength, Spirit, and Shine

Mamuda Care Nigeria Limited is proud to announce that celebrated music sensation TENI has officially become the face of Mama Joy Detergent Powder, Nigeria’s fastest-rising symbol of care, pride, and performance in the household care space.

The signing ceremony took place at the state-of-the-art Mamuda Care factory in Kano, where TENI was personally welcomed and given a full tour of the production facility. Moved by the professionalism, scale, and quality she witnessed firsthand, TENI expressed how impressed she was, not just with the factory’s global-standard operations, but with the product itself. That moment, she said, made her decision clear: “Mama Joy is the real deal, and I want to be part of this story.”

More than a campaign, this partnership is a powerful statement, a tribute to Nigerian resilience, to the women and families who hustle every day, and to those who deserve a product that truly understands their reality. TENI’s story is every Nigerian’s story: bold, determined, and unapologetically real. Her journey from local talent to national treasure mirrors the rise of Mama Joy, a proudly Nigerian brand built on trust, purpose, and performance.

Mama Joy is not just a detergent, it’s a badge of confidence for millions of homes. It represents the strength of the Nigerian woman, the pride of clean clothes earned through hard work, and the power of a brand made for, and by, Nigerians. In a crowded market, Mama Joy stands tall,  through innovation, integrity, and results that speak for themselves.

With TENI as the face of Mama Joy, Mamuda Care is not just launching a campaign, we are uniting with every Nigerian household that chooses quality, authenticity, and pride. Together, we will inspire Nigerians to rise, shine, and take pride in their everyday wins.

The partnership will roll out across all major platforms, from TV to radio, from billboards to digital, and will be backed by meaningful community impact initiatives aimed at empowering women, uplifting homes, and celebrating the spirit of Nigeria.

Mama Joy and TENI — This is more than a partnership. It’s a movement.