The Discover Deck Initiative Presents Mister Kay And Egar Boi Collaborative Effort, ‘Run’

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Discovery Deck is a subdivision of the Bombshelter Playlists community designed to educate, produce, spotlight, and support diverse tasteful music and visuals for emerging indie artists with a special focus on inclusion. 

In the first installment, singer, Misterkay and songwriter/producer, Egar Boi collaborate on the Afro-Soul song Run as they take us on an alternative and soulful musical experience with their soothing voices and melodies.

Run serenades the listener with stringed instruments and piano keys leaving a feeling of spiritual & soulful elevation as the song illustrates running away from love and the plot to end with a dramatic twist. Produced by Gwheen and Egar Boi. Attention all playlists, Run is guaranteed to set the vibe.

Ernest Ogaga Itiveh, professionally known as Egar Boi is a Lagos-based singer, songwriter, audio producer, and sound engineer. With a long chain of singles and features under his belt, Egar Boi has garnered a total of over 500,000 streams across all digital platforms from his efforts as an artist.

He has collaborated with other renowned artists and has earned production credits on chart-topping hits from artists like Reekado Banks, Yemi Alade, Tiwa Savage, Ice Prince, Oxlade, Brainee, Michael Okigbo, Dilja, Vector, Skales, Timaya, and many others in the Nigerian music scene.

Adekite Alalade popularly known as MisterKay is an alternative soul artiste, songwriter, and performer. Born and raised in Lagos, Nigeria, MisterKay fully developed his musical interest in secondary school where he learned how to play the guitar and keyboard for general assembly and at talent shows.

So far, MisterKay has been streamed over 300,000 times on digital streaming platforms and has over 650,000 impressions times on social media.

Leveraging on partnerships with the Digital Service Providers, the main idea of Discovery Deck is to showcase music to industry stakeholders, discover new music focused on the user’s perceived quality and the system’s predictive accuracy of the recommendations. 

Bombshelter provides marketing innovations that do not have to cost a fortune or require years to conceptualize and execute. Allowing clients to leapfrog usual hustles that impact on time and funds, hence setting the stage for low-cost, high-impact results.