The Gathering on 100 Comes to Aba: MTN Lights Up the East with Youth Creativity, Culture and Opportunity

The venue transformed into a vibrant hub of creativity, drawing attendees from diverse backgrounds across business, technology, entertainment, and lifestyle. A highlight of the day was the Pitchathon competition,where emerging startups pitched their business ideas to a panel of expert judges.

Reflecting on the event, MTN Nigeria’s Regional Manager for Operations in the Southern Region, Ifeanyichukwu Odom, said: “Aba has never lacked talent. What it often lacks is enough rooms for that talent to be seen. Today, we watched young people show up as founders, creators, artists, builders, gamers, and dreamers. MTN provided the platform, the tools, and the connectivity — and as we saw today, the youths did the rest. That’s what it means to Live It 100.”

Beyond the pitching stage, attendees explored a range of activity zones featuring the Club 100 cinema experience, gaming competitions, beauty activations, and live music. The atmosphere encouraged connection and self-expression, giving young people the chance to discover new interests, meet like-minded peers, and explore opportunities aligned with their ambitions.

The strong turnout and high level of engagement underscored the hunger among young Nigerians for platforms that go beyond entertainment to create real opportunities. Through The Gathering on 100, MTN reaffirmed its commitment to youth culture, innovation, and entrepreneurship, creating spaces where young people can grow, connect, and live life to the fullest.