The Relish Love Experience: A Celebration of Love and Flavor

Have you ever imagined a gathering where noodle lovers connect, indulge, and create lasting memories? That’s exactly what unfolded at The Relish Love Experience, a  Valentine’s Day celebration brimming with excitement with guests treated to an evening of engaging games, wine tasting, kintsugi, a sizzling Indomie Relish cooking demo, and unforgettable moments alongside influencers and celebrities.

Held on Saturday, February 15th, 2025, this experience embodied love, luxury, and the joy of shared indulgence. As attendees arrived, they were welcomed by an atmosphere of warmth and elegance. Laughter mingled with the delicate notes of a live violinist, while the venue’s sophisticated black-and-gold décor set the tone for an exclusive soirée.

Crafting an intentional Valentine’s celebration, the brand extended invitations to both couples and singles through a digital-driven campaign. Customers secured their exclusive entry by purchasing Indomie Relish, seamlessly blending brand engagement with an elevated experience. Speaking on the initiative, Rahmotallahi Adeniyi, Digital Marketing Manager of Indomie Noodles, shared: “Leveraging Indomie Relish’s digital platforms for campaign awareness and audience engagement, we brought our consumers closer to the brand. By purchasing Indomie Relish packs online, they unlocked an invitation to The Relish Love Experience.”

The evening offered premium experiences—lively games, exquisite wine tastings, and a culinary showcase featuring Indomie Relish. A standout highlight was the Kintsugi class, a unique fusion of African and Asian cultural artistry.

Welcoming guests, Gift Uche-Ewule, Brand Manager of Indomie Relish Noodles, captured the essence of the night: “Love is like a perfect bowl of Indomie Relish—rich, satisfying, and indulgent. It proves that a busy schedule doesn’t mean compromising on quality and flavor. Tonight is about cherishing great company, delightful moments, and, of course, the irresistible taste of Indomie Relish—the only love triangle you’ll never regret. So sit back, indulge, and toast to love, laughter, and the flavors that bring us together.”

With glasses raised and hearts full, the event’s distinguished guest list added to the magic. The evening was hosted by Media Personality Bamike Adenibayun (Bam Bam) and featured Chef, Lifestyle Enthusiast, and Model Nelly Mbonu, Digital Creator Narachi Smith (Official Beco), and Media Personality Oluwatoniloba Itabiyi (The Media Girl).

One of the most profound moments of the night came during the Kintsugi workshop, led by Kelly Praise. This Japanese art form celebrates imperfection, using gold to mend broken pottery—a powerful metaphor for healing and transformation. As guests delicately pieced their ceramics back together, Kelly guided them through a journey of reflection, reminding everyone that even broken things can become more beautiful.