TikTok wants to support its local users by spreading joy, providing users some comfort, and encouraging everyone to have a positive outlook even amidst these challenging times. It’s with this in mind that TikTok has teamed up with award-winning musician Sho Madjozi to launch its latest campaign #SpiritsUP.
Amplified through song and dance and tapping on the creative nature of the leading short-form video platform, South African musician, Sho Madjozi has created a hot single titled Spirits Up, accompanied by a smashing music video that everyone can get down to. TikTok encourages you to jump on to TikTok and spread the joy by creating your own dance video.
Also joining the challenge on TikTok is award-winning musician, @Patoranking, who will promote #SpiritsUP through his account as well as perform LIVE for fans at 7PM on 4 July 2020 – you don’t want to miss this!
“At TikTok, our mission is to inspire creativity and bring joy. In difficult times like these, it’s even more important to maintain an optimistic outlook and remain joyful, which is why we have launched this campaign to bring everyone together as a community that is supporting, encouraging, and even uplifting one another. As the TikTok community continues using their creativity to motivate one another, we’re excited to see what kind of creative expressions our users will create as part of the #SpiritsUP campaign to the tune of Sho Madjozi’s latest single,” said Boniswa Sidwaba, TikTok Content Operations Manager, Africa.
Locals are encouraged to get in on the action and spread those positive vibes. All you need to do is hop onto TikTok, create your video using Sho Madjozi’s new song, caption it with #SpiritsUP and post!
For some serious inspiration, check out these local videos:
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