In2Africa Distribution and TOMS Nigeria recently collaborated to host the official launch of TOMS into the Nigerian market with a fashion show. The launch took place on the 2nd of October, 2o23 to a large audience. Building on that, it has announced a new campaign titled “10×10 It Pays To Wear Good” with the Mentally Aware Nigeria Initiative (MANI) for Mental Health Awareness Day today.
“10×10: It Pays to Wear Good” is a campaign that seeks to go beyond fashion- it’s a campaign for mental well-being. On World Mental Health Day, October 10, 2023, TOMS partnered with 10 nonprofit organizations in 10 different countries, donating $10,000 to each. In Nigeria, its choice of partner is the Mentally Aware Nigeria Initiative.
