Entertainment powerhouse Press Play is ushering in an exciting new chapter with the release of their latest project, Urban High. This debut showcases a lineup of talented artists, propelling the outfit into a new era of creativity and cultural impact.
Leading the charge is Edwin Etinosa Ehiorobo, Press Play’s visionary founder and CEO, who assembled the stellar lineup of artists for Urban High. Artists like Yarden, Swayvee, Morien, and Yunos bring their signature sound to create a seamless fusion of urban pop and highlife genres. The result is an immersive musical experience that harkens back to the soulful, alternative vibes of early 2000s urban bars — vibrant beats underscored by a laid-back, melodic charm that soothes the senses.
Press Play has been a driving force for innovation within the Nigerian entertainment landscape since its inception. What began as a live event concept has evolved into a multifaceted platform that shines a spotlight on the diverse talents of creatives across various mediums. Press Play’s unwavering commitment to celebrating the country’s rich artistic tapestry has propelled their growth into a dynamic collective at the forefront of the industry’s evolution.
Press Play’s impact extends far beyond just their latest musical venture. The platform has curated an impressive series of live events that bring together Nigeria’s top-tier musicians, comedians, and entertainers to craft experiences for Nigerian audiences. Concerts featuring chart-topping acts like Ayra Starr and Ajebo Hustlers have captivated music fans, and comedy highlights showcasing renowned talents like Mr. Funny and Mc Edo Pikin have left audiences in stitches. It’s easy to see that Urban High is just the beginning of a new era for the platform.
Press Play remains a shining example of the impact that innovation and collaboration can have on Nigerian music. With their debut album Urban High, they are just getting started on an ambitious new journey to push creative limits and take the nation’s thriving entertainment industry to even greater heights.