Founded in 2021, luxury fashion brand YINX Apparel taps award-winning Afrobeats artist Mayorkun for its new campaign. YINX Apparel, just recently launched by Yinka Akinsanya, is an experiment born out of Minneapolis Minnesota, combining street fashion characteristics with luxury finishes.
Mayorkun has spent his career touring the world, in-front of vibrational crowds and for its first campaign, YINX Apparel features him as he journeys through Europe, recharged for his next musical performance. Designed with a story, YINX coalesces Modern American influences with rich nostalgic references to Akinsanya’s roots in Lagos, Nigeria.
For its launch, YINX introduces 3 essential products: a cash & travel pouch, a backpack, and a duffel bag. Made out of vegan leather, these products are fit for all types of use; be it travel, business, sports and recreation, amongst many other things. With no official discipline specific to design and fashion, YINX credits his understanding of design and fashion to his childhood friends that introduced him to the art of crafting handmade pieces in community. The vision for YINX is smooth, forward-thinking and fashion-centered at its core, and all products reflect these ideals.
Commenting on YINX, Yinka Akinsanya said, “I enjoy travelling, I enjoy lifestyle, I enjoy convenience, & I enjoy simplicity & luxury amongst other things. So for these bags, I wanted to combine all these things in one product.”