Since dropping his Outside album on the 26th of January, Burna Boy has remained in public view with his ‘Life On The Outside’ US tour to ‘Ye‘ being dubbed the Nigerian national anthem. The album was released earlier this year but it’s so perfect for these hazy August days. The Ye video is everything you imagine it will be when you listen to the song. Burna Boy is completely in his elements, bringing his renowned energy as well as his tough-as-nails attitude to the screen, the video features him surrounded by high-fashion and a very nice Bentley.
The Nigerian artist’s preferred term of his music is Afrofusion and that label definitely fits “Ye,” which blends pop, dancehall and Afrobeats into its own unique thing. Burna Boy explained how the video came together;
“Ye is a song that essentially shows the unrelenting nature of Nigerians (where I’m from). We thrive despite the leadership and circumstances. Everyone has big dreams that logically may or may not be achieved; Aspiring to have a Bentley, G-Wagon regardless of their current situation. “I can’t come and kill myself” is an expression that means, you can’t dwell on things that aren’t working out or looking good, you only have one life after all. So the video was just a fun situation, I was trying to show the general idea behind that expression. Always strive to live your life to the fullest, as we hope for a better tomorrow.”
Burna made a solid hit with this record and finally nailed it with an outstanding visuals shot by Clarence Peters.