Nigerian culture is currently at peak marketability. Central to this has been the Nigerian football jersey and the campaign centered around it by kitmakers, Nike.

Film director Andrew Dosunmu is a Nigerian photographer/filmmaker and Super Eagles fan, known for his work in documentaries, music videos and feature films. In 2006 he created the documentary The African Game, a compelling on-the-ground depiction of Africa’s passion for football and the emerging players from a continent in love with the game. The documentary seeks to capture the “Naija’ spirit of “unbridled, optimistic, confident approach to football–and to life–that sets Nigeria apart.” The documentary features conversations with a legend like Segun “Mathematical” Odegbami and current Eagles, Odion Ighalo and Wilfred Ndidi,

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