Oluwamayowa Idowu, Author at The Culture Custodian (Est. 2014.)

Feature Music Pop Culture

My First Million: Ayeni Adekunle

January 24, 2023 by Oluwamayowa Idowu

I remember the first time I was cognizant of who Ayeni Adekunle was. As a teenager with an interest in media and the music industry, his columns in Punch and

Music

Kizz Daniel Reinforces Dominance with ‘Rich Till I Die (RTID)’

January 6, 2023 by Oluwamayowa Idowu

2022 was a year in which Kizz Daniel reasserted his dominance over the Afro Pop sphere with Buga and Cough (ODO). Leveraging that, Daniel teased his audiences locally and internationally with a

Sports

When Pele Came to Nigeria (Twice)

December 29, 2022 by Oluwamayowa Idowu

Before there was #NigeriaToTheWorld and the late Dora Akunyili’s ‘Good People, Great Nation’ campaign and all the other artificial attempts designed to capture Nigeria’s importance to the Black nation, there

Music

Three Conclusions from The Cavemen’s Trace Live Session

December 10, 2022 by Oluwamayowa Idowu

Trace Live is one of the hottest out there Trace Live is a monthly series of headline concerts created in partnership by Bolanle Austen- Peters and Bingwa Initiative, supported by

Film & TV

Netflix Releases Trailer for Original YA Series “Far From Home”

December 1, 2022 by Oluwamayowa Idowu

Following the announcement of Netflix’s first Nigerian Young Adult series Far From Home, the world’s leading entertainment service today released the official trailer for the eagerly anticipated show. Created by

Feature Music

Meet Magicsticks- The Producer Behind Asake’s Disruptive Run

October 14, 2022 by Oluwamayowa Idowu

When sociologists and historians seek to make sense of 2022- a definitive year in Nigerian history, they will use certain moments and people as capstones upon which their findings will

Music

Kizz Daniel and Tekno Throw A Carnival in the Video for ‘Buga’

June 22, 2022 by Oluwamayowa Idowu

Kizz Daniel and Tekno are both prodigiously talented musicians who could claim to be underappreciated as a result of their lack of forceful personalities and personal problems. However, of late

Aesthetics Beauty Feature

The Hair-Raising Truth Behind The Ongoing Politicisation Of Nigerian Hairstyles

May 19, 2022 by Oluwamayowa Idowu

When you look at just about any other country in the world, hair is just hair. Yet, for Nigerian and African women, what should be a relatively simple aspect of

Music

Finally, Burna Boy Releases the Toni Braxton Sampling ‘Last Last’

May 13, 2022 by Oluwamayowa Idowu

It all started with a snippet released via an Instagram Live session. As he is wont to do when he gets easily excited, Burna Boy started building hype for his

Music Sports

Davido Tapped For Qatar World Cup 2022 Official Soundtrack

April 1, 2022 by Oluwamayowa Idowu

While Nigeria failed to qualify for the World Cup which will take place in Qatar at the end of the year, Nigerian popstar, Davido can expect to make the journey

Feature Music Pop Culture

5 Notes From Billboard’s Debut Afrobeats Chart

March 30, 2022 by Oluwamayowa Idowu

Last week, Billboard announced its first try to document the burgeoning Afrobeats movement with a chart dedicated to covering the 50 best performing tracks within the US Market. Yesterday, the

Events Feature Music Pop Culture

How Davido Crashed A Fan’s 30 BG Themed Party: As Told By The Fan

March 9, 2022 by Oluwamayowa Idowu

Over the weekend, some clips of Davido went viral. And, this was before he took the stage at the O2. Less than 24 hours before he took the stage at

Fashion Feature

Everything We Know About Giannis Antetokounmpo’s Post Imperial x WhatsApp Drip from All Star Weekend

February 21, 2022 by Oluwamayowa Idowu

Every February, the NBA hosts a weekend of festivities during the middle of the NBA regular season that consists of a variety of basketball events(including most prominently, the slam dunk

Feature Film & TV Music Pop Culture

Jeen-Yhus: Chike and Coodie on their Kanye Trilogy

February 14, 2022 by Oluwamayowa Idowu

There’s a scene in the first volume of the soon-to-be-released trilogy of films documenting the rise of Ye, the artist formerly known as Kanye West, where we find a young

Music

Reekado Banks Taps Fireboy DML for ‘Ozumba Mbadiwe’ Remix

February 4, 2022 by Oluwamayowa Idowu

In the last decade, the Detty December period where IJGB’s and those based in the country intersect during the boisterous party season has become the busiest period of the burgeoning