SongTools Partners M.A.D Solutions to Power African Music Marketing

SongTools, a rising platform offering smart marketing and ad-tech tools for music creators, has announced a strategic partnership with M.A.D Solutions, Africa’s largest music distribution company. Its roster includes Simi, P Square, Mercy Chinwo, Phyno, Runtown, Moses Bliss, Flavour, Liya, Dej Loaf and Akon. The collaboration aims to streamline digital marketing for artists across the continent by integrating SongTools’ technology directly into the M.A.D Solutions platform.

This partnership will give African artists, labels, and managers access to SongTools’ suite of features, such as automated playlist pitching, digital ad creation, smart links, and real-time performance data, right from their M.A.D Solutions dashboard. With a single interface, users can now manage marketing campaigns, track data, and amplify visibility across platforms more efficiently.

“This partnership represents a major milestone in our global mission to democratize access to impactful marketing tools,” said Danny Garcia, CEO of SongTools. “M.A.D Solutions is a force in the African music industry, known for elevating some of the continent’s most exciting artists. We’re honored to align with them in giving creators the tools to grow smarter, faster, and more efficiently.”

The African music industry is experiencing global momentum, and this collaboration is designed to help artists capitalize on it. By removing technical hurdles and automating key marketing steps, the tools allow creators to focus more on the music itself.

“At M.A.D Solutions, our mission is to power the future of music,” said Bugwu Aneto-Okeke, CEO of M.A.D Solutions. “Through our label and services division, Engage, we’re proud to introduce Engage Pro — a cutting-edge digital marketing and playlisting solution developed in collaboration with Songtools. This platform is built to equip our artists and label partners with smarter tools to amplify their reach and grow their global impact.”

The new tools will be rolled out to all M.A.D Solutions clients by the end of June.