A Smooth, Sweet, Nutty, Spicy, and Floral Journey Through the Jameson Distillery on Tour

For one weekend, the world of Irish whiskey came alive in Lagos as  Jameson Distillery on Tour (JDOT) invited guests to step inside the soul of the Jameson brand, through a multi-sensory journey that blended heritage, craftsmanship, and community in unmistakable Jameson fashion.

From the check-in booth, where attendees were greeted with warm smiles and easy camaraderie, the tone was set for an experience built around connection. Guests were divided into intimate groups, each session hosting just a handful of participants to ensure that every person could truly engage and learn.

Inside the venue, the storytelling began. Through the lens of John Jameson & Son’s 240-year legacy, participants were immersed in the art and science of Irish whiskey making — from the grain to the glass. The brand ambassadors traced Jameson’s distinctive identity to its simple yet sacred trifecta: malted and unmalted barley, triple distillation, and the unwavering pursuit of balance that has defined Jameson since 1780.

The journey deepened as guests were guided into the world of maturation, where time and wood work their quiet magic. Through curated tastings of 1-year, 3-year, and 7-year expressions, participants discovered how whiskey evolves, layer by layer. The portion of the journey highlighted the crucial role of the barrel, emphasizing how the wood breathes life into every drop, infusing it with sweet vanilla, toasted oak, spice, nutty warmth, and subtle floral undertones.

A wood-scenting session followed, inviting guests to close their eyes and inhale the essence of seasoned and charred casks. It was both educational and poetic — a gentle reminder that craftsmanship is as much about the senses as it is about skill. 

The experience culminated in a comparative tasting: Scotch whisky, American whiskey, and Jameson Irish Whiskey, side by side. Each sip told its own story, but Jameson’s triple-distilled smoothness emerged as the softest and most balanced of the trio — sweeter than Scotch, rounder than its American counterpart. Participants were guided to swirl, nose, sip, and savor slowly, allowing each layer to unfold. Between tastings, a palate cleanse with water served as a gentle nudge to drink with mindfulness.

Before the day’s end, guests were awarded “Certified Jameson Irish Whiskey Lover” certificates, which left each participant with tangible proof of their new expertise and symbolic of their welcome into the extended Jameson family.

A highlight of the day came with the unveiling of Jameson Black Barrel, a bold, toasted expression that stood as a testament to craftsmanship and innovation. Its deeper, richer notes offered a glimpse into how tradition continues to evolve under the Jameson name.

Reflecting on the experience, Evane Chenuet, Marketing Director at Pernod Ricard Nigeria, captured its essence: 

“Through the Jameson Distillery on Tour, we wanted to give our community more than just a drink. We wanted them to experience the heart, heritage, and craft behind every bottle. It’s about real connections, meaningful stories, and a deeper appreciation for what makes Jameson truly special.”

More than a brand showcase,  Jameson Distillery on Tour unfolded as a cultural gathering — a celebration of people, history, and shared experience. In its warmest moments, it reminded guests that whiskey, like community, is best enjoyed together.