Warner Music has just signed a licensing deal with Africa’s biggest streaming platform, Boomplay adding its repertoire to the platform and becoming the second major music company to do so since Universal Music in November.
Terms of the multi year deal will give Boomplay distribution rights over Warner Music’s catalog of over a million songs making them available to its users across Cameroon, Cote d’Ivoire, Ghana, Uganda, Kenya, Nigeria, Rwanda, Senegal, Tanzania and Zambia.
The Transsnet Music Limited owned company more formally known as Boomplayer since its inception in 2015 has quickly asserted itself as the number one music streaming and download service in Africa recording 42 Million users as of February 2019.
“Major deals with internationally recognized partners such as Warner Music continue to push us closer to our aim of building the largest and the most reliable online music distribution platform in Africa,” said Boomplay CEO Joe He in a statement regarding the deal.
“We want every music lover in the region to be able to access any song or video, anytime and wherever they are. We are looking forward to a successful partnership and business continuation with WMG in what are truly exciting times for the African Music Industry,” He continues.
Alfonso Perez-Soto, EVP, Eastern Europe, Middle East and Africa, Warner Music, added
“We’re happy to partner with Boomplay to bring our amazing artists’ music to millions of listeners across Africa. The streaming service already has tremendous reach across the continent, yet they continue to expand exponentially It’s an opportunity that can’t be missed for our artists to make a whole new legion of fans.”
He continues
“I’d like to thank Warner Music’s Charlie White, Marc Latilla and Reni Adadevoh for their unstinting support in helping pull this deal together and get it over the line.”
Boomplay makes available to its users the ability to stream songs and videos online free of charge or sign up to one of the platform’s daily, weekly or monthly subscription plans.