Oluwamayowa Idowu, Author at The Culture Custodian (Est. 2014.)

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Oluwamayowa Idowu

Staff Writer

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Always grumpy. Old enough.

From South London to Super Eagles: What The Innit Boys Teach Us About Identity

Ola Aina’s Snapchat is a riot on a normal day. During an international break, it’s a different thing entirely. Last week, the internet’s best-rated TV show opened with a scene at London’s Heathrow airport where Aina was joined by a range of teammates: Alex Iwobi, William Troost-Ekong, Ademola Lookman, Calvin Bassey, and Joe Aribo as […]

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Oluwamayowa Idowu

2 months ago

Tems Joins Ownership Group of MLS side, San Diego FC

Oluwamayowa Idowu

3 months ago

Why Depo Provera’s Popularity in Africa Defies Health Warnings and Lawsuits

Oluwamayowa Idowu

4 months ago

Interview: Joakim Noah On Hennessy Partnership, Post Retirement Life and Basketball in Africa

Oluwamayowa Idowu

2 years ago

My First Million: Ayeni Adekunle

Oluwamayowa Idowu

2 years ago

All
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From South London to Super Eagles: What The Innit Boys Teach Us About Identity

Oluwamayowa Idowu

2 months ago

Tems Joins Ownership Group of MLS side, San Diego FC

Temilade becomes a football club owner

Oluwamayowa Idowu

3 months ago

Why Depo Provera’s Popularity in Africa Defies Health Warnings and Lawsuits

Shene Gurling has no recollection of her wedding day. The 39-year-old mother from Cape Town was diagnosed with meningioma, a slow-growing brain tumor. In 2023, it pressed against her optic nerve, causing vision loss in her left eye. Pressing against her optic nerve, the tumor caused her to lose vision in her left eye in […]

Oluwamayowa Idowu

4 months ago

Interview: Joakim Noah On Hennessy Partnership, Post Retirement Life and Basketball in Africa

The almost 7-foot frame of a revered basketballer walks into the room at the Hennessy office in Lagos. He takes his time to work the room delivering pleasantries and apologies for his lateness. The story is that Nigerian Immigration caused a delay at the airport. Sporting a bucket hat, a linen shirt, and striped pants […]

Oluwamayowa Idowu

2 years ago

My First Million: Ayeni Adekunle

I remember the first time I was cognizant of who Ayeni Adekunle was. As a teenager with an interest in media and the music industry, his columns in Punch and Thisday captured my interest and offered something to aspire to. Years later, I would make his acquaintance on Twitter, and he would prove a passive […]

Oluwamayowa Idowu

2 years ago

Kizz Daniel Reinforces Dominance with ‘Rich Till I Die (RTID)’

2022 was a year in which Kizz Daniel reasserted his dominance over the Afro Pop sphere with Buga and Cough (ODO). Leveraging that, Daniel teased his audiences locally and internationally with a snippet of RTID via his Instagram page, which triggered anticipation from his fans. Produced by Reward Beatz and Blaise Beatz, the single offers a sense of […]

Oluwamayowa Idowu

2 years ago

When Pele Came to Nigeria (Twice)

Before there was #NigeriaToTheWorld and the late Dora Akunyili’s ‘Good People, Great Nation’ campaign and all the other artificial attempts designed to capture Nigeria’s importance to the Black nation, there was Paul McCartney and Festac ‘77. Scholars of popular culture would recall that Band on the Run, the most acclaimed of Sir McCartney’s post-Beatles work […]

Oluwamayowa Idowu

2 years ago

Three Conclusions from The Cavemen’s Trace Live Session

Trace Live is one of the hottest out there Trace Live is a monthly series of headline concerts created in partnership by Bolanle Austen- Peters and Bingwa Initiative, supported by Lord’s Gin, Tom Tom Desperado, Leadway Assurance and refreshed by Pepsi. The format lends itself to artists being able to take fans through their discographies […]

Oluwamayowa Idowu

2 years ago

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From South London to Super Eagles: What The Innit Boys Teach Us About Identity

Tems Joins Ownership Group of MLS side, San Diego FC

Why Depo Provera’s Popularity in Africa Defies Health Warnings and Lawsuits

Interview: Joakim Noah On Hennessy Partnership, Post Retirement Life and Basketball in Africa

My First Million: Ayeni Adekunle

From South London to Super Eagles: What The Innit Boys Teach Us About Identity

Tems Joins Ownership Group of MLS side, San Diego FC

Why Depo Provera’s Popularity in Africa Defies Health Warnings and Lawsuits

Interview: Joakim Noah On Hennessy Partnership, Post Retirement Life and Basketball in Africa

My First Million: Ayeni Adekunle

Kizz Daniel Reinforces Dominance with ‘Rich Till I Die (RTID)’

When Pele Came to Nigeria (Twice)

Three Conclusions from The Cavemen’s Trace Live Session

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