In the months since Ayra Starr’s debut in January as Mavin Records’ newest signing, she has racked up millions of streams around the world, driven by her self-titled EP’s standout track, Away. Following its release, she’s maintained relevance with an increasing social media presence and a handful of videos. This month, she drives up attention with yet another video – for Ayra Starr rhythm fest, Sare – that speaks to her uniqueness and presses on her penchant for extraordinary.
Sare takes place in the unique space of Starr’s creative mind, where she crafts a retro visualized plot of a journey through her memories. The Lekan-directed video re-imagines Sare’s themes of young love, intimacy, and infatuation through an Afrofuturist lens neatly referencing innovative output like Janelle Monae’s Dirty Computer, Beyoncé’s Black Is King, and Missy Elliott’s Throw It Back.
Speaking on Sare, Ayra said:
“The song celebrates love, the idea of going after what you want and following your heart. I enjoyed making the video. It makes me happy to see what we were able to put together, hope it makes you happy too!”