Burberry Premiere Festive Campaign Featuring Burna Boy And Shakira

The festive period has begun at Burberry as the luxury British brand recently unveiled Shakira and Burna Boy as the faces of their new holiday campaign dubbed “The Night Before”. The project was shot and directed by Torso.

With “The Night Before” Burberry takes a surreal approach to ringing in the holiday season with a short film starring Burna Boy and Shakira. In the video you can see Burna Boy walk through soft snowfall in a quilted nova check jacket with black angel wings attached and a Santa-esque sack printed with the house’s signature print brimming with presents, and Shakira strut in a sheer tulle gown encrusted in crystals, as seen on Lila Moss at the 2022 Met Gala, with silverware and other objects flying around her. The campaign features design codes from former chief creative officer Riccardo Tisci’s tenure before he stepped down in September.

Shakira and Burna Boy do a fabulous job of modeling the Burberry wears, proving that you don’t need an ugly sweater to be the best dressed at the holiday party. Although you don’t have to wear black angel wings like Burna Boy, it wouldn’t be a bad idea to test them out as Burna definitely makes it look good.

This season’s Burberry collection includes lots of the classic Burberry Check, as well as eye-catching crystals, shimmering accessories and head-turning silhouettes. Duffle coats and car coats come in browns and beiges, while the Equestrian Knight Design wows in the form of crystals splayed across a tulle gown. Classic menswear suits are also on display in jacquard-woven fabrics with Equestrian Knight Designs of their own.

When Shakira and Burna Boy aren’t walking runways, the Colombian and Nigerian singers are making huge moves on the international charts. Shakira is reportedly at work on her 12th studio album, although not too many details are now known, and Burna Boy released his sixth studio album, Love, Damini, which has seen global success in July of this year, and will complete a run of shows in Europe before the end of 2022.

In May, Burberry reported record revenue and higher-than-expected profits in fiscal 2021-22 despite the lockdowns in China, war in Ukraine and rocketing inflation in the U.K.

Former Bottega Veneta creative director Daniel Lee was announced as Tisci’s successor and will debut his vision for the brand in 2023.

The Italian born designer revealed his plans to revive his eponymous namesake label on Instagram last week before the London premiere of Marvel’s superhero blockbuster “Black Panther: Wakanda Forever,” with actress Michaela Coel wearing his design, offering a hint at what’s to be expected in the near future.

“The first time I met Michaela, I immediately understood that she represents and expresses everything a woman means to me — freedom, beauty, a sense of adventure,” said Tisci.