Check out the first G-Star RAW Campaign Under Pharrell

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Back in February, it was announced that creative polymath Pharrell Williams had assumed an ownership stake in G- Star Raw. Mr. Williams has sought to send the denim brand towards a more eco-conscious direction by pioneering the construction of denim from recycled plastic from the sea in his “RAW for the Oceans” initiative. Find below pictures from its Fall/Winter 2016 campaign — the first to be conceived in Pharrell’s time as the company’s Head of Imagination.

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