Chivas Regal Hosts M.I Abaga, Do2dtun, Efa Iwara, and Excel Joab to an Unforgettable Weekend at the Emirates Stadium

Chivas Regal brought its “I Rise, We Rise” ethos to life with a three day experience at the Emirates Stadium with its Nigerian ambassadors – M.I Abaga, Do2dtun, Efa Iwara, and Excel Joab. The experience offered an exclusive glimpse into the world of Arsenal Football Club and the rich, cross-continental culture that brings football fans together.

From October 24 to 26, 2025, the ambassadors explored the stadium through an exclusive tour of the players’ tunnel, trophy and locker rooms, pitchside, and historic stands. The journey showcased the club’s legacy and ambition, setting a powerful stage for the Chivas brand story.

Within the Chivas Box at the Emirates, the ambassadors engaged in conversations through cocktail moments drawing parallels between the world of whisky and the passion of football. Themes of collaboration, growth, ambition, and the emotional pulse of matchday shaped the discussions, reinforcing Chivas’ view of success as something achieved together and football as a platform that brings people closer.

The matchday formed the emotional core of the weekend. The ambassadors watched Arsenal face Crystal Palace from the Chivas Regal VIP Box, experiencing the passion and intensity of the match live. This was their first time seeing Arsenal play in person, and the energy of the stadium left a lasting impression. Players like Bukayo Saka, Declan Rice, and Victor Gyokeres delivered standout performances that amplified the excitement in the box.

During halftime, the group met Arsenal icon Ian Wright in a meaningful moment that reflected the connection between football legacy and cultural influence. His presence served as a reminder of the impact of football figures and how they continue to inspire fans around the world.

Generally, the Emirates experience showcased how culture, ambition, and celebration intersect. For Chivas, the weekend was a powerful demonstration of how football creates community and how the brand continues to champion shared success both on and off the pitch.