CKay Commemorates First Anniversary of “Sad Romance” With Acoustic Performance and Ralph Lauren Deal

CKay is commemorating the one-year anniversary of his debut project Sad Romance (September 23, 2022) with an acoustic performance of his track Capture My Soul, initially assisted by Joeboy. 

This milestone celebration comes at a time when Ralph Lauren has also tapped him for a new campaign: the launch of their new Polo Oud.

In becoming the first African artist to be the face of a Ralph Lauren fragrance franchise, the campaign helps demonstrate Ckay’s broad appeal and resonance.

Sad Romance marked a significant milestone in CKay’s career. After releasing previous EPs Who The F**k is CKay (2017), CKay The First (2019), Boyfriend (2021), and the success of singles like Love Nwantiti and Emiliana, allowed him to work on a full-length project, exploring the ways he has often given and received the love in his signature dreamy, introspective soundscape.

Earlier this year CKay released a Sad Romance Remix Pack which included remixes of By Now and Emiliana by producer/DJs OG Sterling x Arieenati as well as DJ Yo! and AX’EL. In June this year, the singer-songwriter unveiled the deluxe version of Sad Romance including Hallelujah with Blaqbonez.

With the drop of the Capture My Soul acoustic performance CKay crystallises his Emo-Afrobeats world which his fans have long enjoyed. The singer takes center stage behind an upright piano with a ballerina dancing next to him, showcasing a seamless interplay between music and dance.