The Vlisco Group is one of the largest textile companies in this part of the world, producing and distributing fashion fabrics, especially of the African wax print style, for the West and Central African market. Collaborating with other art and textile establishments, the group is seeking to showcase the creativity of African wax textiles and fashion. Nigerian filmmaker, Dafe Oboro has been tapped to showcase his talent and Vlisco in the vivid fashion film A Beautiful Struggle.
The young creative shows a a understanding of pairing patterns and prints as he tells a story of Lagos hustle. The short film features textile designs by Papa Oyeyemi and Abiola Olusola. Dafe Oboro narrates the life of a small-town aspiring musician Smart Song—who lands himself in Lagos and is determined to make his way into the music industry.
A Beautiful Struggle is a story that showcases a blend of music and fashion. It incorporates English, Yoruba and pidgin for an all inclusive journey into the life of Smart Song. Take a dive into the sights and sounds of Lagos.
Watch A Beautiful Struggle below
