Singer, producer and songwriter Dami Oniru has released a slick set of visuals for her new single, Soft Life.
Soft Life, Dami’s return single after a two-year hiatus encapsulates the rising star’s Nigerian and American roots, while seamlessly incorporating her smooth RnB sound.
Now paired with a sizzling new visual, Soft Life offers a masterclass on modern day production technique whilst enveloping it in the organic, timeless quality Dami has made her own. On her new single, she effortlessly hops between soft percussive elements and synth-led samples, using her voice to communicate words she struggles to say out loud.
Dami’s vulnerability plays a key role in furthering her relatability as an artist and an individual, with a reputation for being open, honest, and expressive within her music.
In the new visual, Dami showcases her multifaceted personality as she channels her person as an artist and a focused, strong willed woman. The clean new visualiser also features cameos from YouTube sensation Korty, singer Funbi, and OAP Kemi Smallz. Speaking on the single, Dami explains: “Soft Life is really just engaging in activities that preserve your peace and energy. In the hopes that it’ll bring you some form of happiness & satisfaction. In other words, there’s only one life to live and this life is for enjoyment.”
Some of Dami’s most notable work include her track Iyawo and her debut project Bri’s Lounge, where the album title pays homage to her birth name Bri’ana. Dami Oniru serves as a little less than an alter ego for the artist, who embodies her overall RnB aesthetic fused with her Nigerian heritage. With such a unique sound, Dami is an artist who manages to incorporate all the things she loves into her music. Soft Life showcases Dami’s versatility as an artist, as she throws her smooth vocals on a melodic beat, while singing about the Soft Life she envisions.
Catch the brand new visualiser here.