While Nigeria failed to qualify for the World Cup which will take place in Qatar at the end of the year, Nigerian popstar, Davido can expect to make the journey to Qatar in VIP fashion with a feature on Hayya Hayya off the World Cup Official Soundtrack! The song is the first in a selection of soundtrack singles that will hit the airwaves over the coming months, as anticipation grows in the lead-up to the start of the FIFA World Cup on 21 November 2022.
Davido, who’s spent some time in the aftermath of his O2 headline show in Qatar, has been tapped for the debut single from the forthcoming World Cup Official Soundtrack. Released today, the song forms part of the activities behind one of the first pieces of activation for the World Cup – the official draw ceremony where teams will be grouped.
Produced by RedOne, Hayya Hayya features vocal performances from Trinidad Cardona, Davido, and Aisha and builds on the obvious Arabic foundation with more poppy elements in what is standard fare for the World Cup’s theme songs. The song will be performed live for the first time today at the draw ceremony which will be live-streamed globally (previous World Cup Draws have been viewed in an average 160M+ homes). The video captures the trio in a desert location performing the song with archival World Cup footage designed to help build excitement by using nostalgia.
For Davido, this placement is a major achievement as it adds a bow to his string in a climate where there’s a huge appetite to “outfirst” each other amongst the uber-competitive Afrobeats set.
With the announcement of the single and the FIFA World Cup Qatar 2022™ Official Soundtrack, FIFA continues to build on the FIFA Sound strategy announced in early 2021 and to connect with audiences worldwide through the shared passions of football and music. The entertainment strategy was conceived to create innovative and meaningful connections between football fans, music enthusiasts, players, artists, and the game and songs they all love.