FAVE Drops Video For New Single ‘Baby Riddim’

FAVE is the exciting 21-year-old viral Nigerian music artist set to make her impact on the music industry. On her way to being one of music’s next big things, with her genre-defying sounds and inimitable creativity she builds on the release of last month’s Baby Riddim (out now via emPawa Africa), and today she takes it up a notch with the release of its must-see visual.

Fusing sultry Afropop melodies with tropical Caribbean influences, the hypnotic single which is one of the most played songs in Nigeria, is #1 on the Shazam Global Afrobeats Chart, is currently at #3 on Apple Music Nigeria and in the Top 10 of four other countries where it has received over a million streams on Apple Music alone, was produced by Damie and is now further brought to life with the vibrant music video which was shot in Lagos and directed by The Alien.

Commenting on Baby Riddim FAVE said: “I’m never slacking on a chance to unlock a phase.  A chance to birth a sound, a chance to love up on a beat.  If it’s calling, I’m answering.”

Refusing to be defined or restricted by genre, in a short space of time, the dazzling new-gen artist has confidently showcased her flair for powerful songwriting and modern, no-nonsense takes on love songs that will no doubt become anthemic, call-to-arms for her peers around the world.