Filmhouse Group And National Council For Arts & Culture, Nigeria Aim To Transform African Entertainment

National Council For Arts & Culture, Nigeria, a premier institution committed to the celebration of African creativity and culture, and Filmhouse Group, a leading force in the African film and entertainment scene, have embarked on a collaborative mission to revolutionize the African entertainment sector. Nigeria, home to this initiative, will be in the spotlight throughout the activities of the partnership deal. 

The collaboration will commence with MIP Africa, a significant event during FAME Week Africa 2024, an annual industry gathering celebrating film, music, fashion, and entertainment. MIP Africa provides one-to-one meetings between content creators and producers, opportunities for co-production partnerships, and insights into upcoming film content for both African and global audiences. 

This event will serve as a platform to launch the partnership and showcase the innovative projects and talent supported by the collaboration. Both organizations are enthusiastic about the potential impact of this partnership on the industry and are committed to continually redefining African entertainment. 

This strategic partnership will focus on uniting creative forces across film, television, animation, music, and entertainment technology. Through this collaboration, both organizations are set to showcase diverse cultural narratives, empower emerging talents, and inspire innovation. The partnership aims to foster inclusivity while enhancing visibility for the African entertainment space, supporting emerging talent, and creating impactful industry networking opportunities. The focus on Nigeria as the country of honor is a testament to the country’s pivotal role in the African entertainment landscape and highlights its significant contributions to global culture. Key figures in fashion and music are encouraged to connect, contribute and be a part of this thrilling journey. 

“We are thrilled to be representing our country Nigeria and joining forces with the National Council For Arts & Culture to create new opportunities for the entertainment sector and our African stories,” announced Ladun Awobokun, Chief Content Officer, FilmOne Limited. “This collaboration will allow us to combine our strengths and resources to spotlight the incredible talent and stories that Nigeria has to offer.”

Expressing delight at the collaboration, Filmhouse Group CEO Kene Okwuosa said: “Partnering with the National Council For Arts & Culture perfectly aligns with our commitment to advancing the African entertainment industry. With Nigeria as the country of honor, we are excited to showcase the country’s vibrant talents and rich cultural stories Together, we aim to foster innovation and provide a platform for emerging talent to shine on a global stage.” 

Director General, the National Council For Arts & Culture, Obi Asika, also noted: “The National Council For Arts & Culture is delighted to present Nigeria as the Country of Honour at the prestigious Fame Week, holding in Capetown, South Africa which comprises Film, Music and Fashion, we are partnering with the private sector and thank Filmhouse Group for their leadership in this regard, they and others are working with us to present the best of Nigeria and we look forward to a positive outing which promises new opportunities for Nigerian creativity and talent.”